Research
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Research Centre
Centre for Hospitality and Tourism Development
The Perak Branch has established a Research Centre, named Centre for Hospitality and Tourism Development in March 2021. The objectives of the Research Centre are to:
Develop research programmes in areas of hotel and food system organisation, tourism destination development, MICE (meetings, incentives, conventions, and exhibitions), sustainable tourism & hospitality, cultural aspects of tourism and food, as well as culinary innovation.
Encourage multidisciplinary research and collaborative processes. Given that hospitality and tourism entails diverse and cumulative knowledge from different fields, research activities will be more inclusive to encourage participation from lecturers of different departments. These areas include (but not limited to): tourism development, consumer behaviour, technology use in hospitality, halal studies, human resources, sociology, corporate communication, environmental impact studies, psychology, economics, and marketing.
Nurture young researchers through collaboration in projects from different fields, through continuous sharing of skills and experiences in order to promote excellence in knowledge creation.
Collaborate with other educational, governmental, and entities in the industry to promote knowledge transfer and capacity building. This can create opportunities for further partnerships and funding.
Publications
2024
Authors: Cheah Chee Keong, Nakesvari a/p Shanmugam, Wong Kok Yaw, Tan Kock Lim, Ong Hock Siong and Kong Yin Mei
2023
Authors: Cheah Chee Keong, Nakesvari a/p Shanmugam, Wong Kok Yaw, Tan Kock Lim, Ong Hock Siong and Kong Yin Mei
Authors: Yee Jingye, Low Cheng Yee, Natiara Mohamad Hashim, Noor Ayuni Che Zakaria, Khairunnisa Johar, Nurul Atiqah Othman, Chieng Hock Hung and Farah Akhtar Hanapiah
Authors: Joanne Yim Sau Ching, Daljeet Singh Sedhu and Puteri Rohani M. Abdul Rahim
Authors: Siti Hazyanti binti Mohd Hashim, Nurul Farhana binti Nasir and See Tao Hoong Jyn
Authors: Cyril Peter and Lim Kuang Long
Authors: Cheah Chee Keong , Wong Kok Yaw Tan Kock Lim , Tan Hock Siong, Kong Yin Mei and Devagi Erusan
Authors: Tan Poh Leong
Authors: Hemaloshinee Vasudevan, Diego Rafael Cabrera Moya, Ravi a/l Nagarathanam, Cheok Mui Yee and Cheryl Withaneach
Authors: Cheah Chee Keong, Wong Kok Yaw, Nakesvari A/P Shanmugam, Tan Kock Lim, Ong Hock Siong, Kong Yin Mei, Devagi Erusan and Adam Arif Lee Aik Keang
Authors: Muhammad Nur Firdaus Nasir, Nurul Farhana binti Nasir, Walid Muhammad Syafrien Effendi and Fadly Mohamed Sharif
2022
Authors: Nor Elsa Furzanne Mohd Kamil, Ganthan Narayana Samy, Sundresan Perumal, Pritheega Magalingam, Noor Hafizah Hassan and Sivananthan Perumal
Authors: Adibah Aishah Md Sahak, Abdul Wafi Abdul Rahman, Nurul Falah Hashim and Nur Amirah Hassan Basri
Authors: Pushpavalli Maniam, Izzal Asnira Zolkepli and Ramayah Thurasamy
Authors: Nurul Farhana Nasir, See Tao Hoong Jyn and Siti Hazyanti Mohd Hashim
Authors: Joanne Yim and Bernice Wong Jen Yee
Authors: Siti Noor Aneeis Hashim, Mafuzah Mohamad, Hafizah Hajimia, Abdul Halim Abdul Kadir, Nurul Farhana Nasir, Syahidah Sofia Yusof and Farhanin Abdullah Asuhaimi
Authors: Shamir Rajadurai, Siti Hajar Binti Abu Bakar Ah, Rosilawati Binti Zainol, Zaiton Binti Azman and Mitra Manisha Rajadurai
Authors: Wong Kok Yaw
Authors: Nurul Farhana Nasir, Muhammad Nur Firdaus Nasir, Mutiiah Mohamad, Muhammad Arif Nasir, Shazwani Mohd Salleh and Nor Aizan Mohamed
Authors: Mohd Rohiman Subri, Azlinda Boheran Nudin and Ismail Ebrahim
Authors: Joanne Sau-Ching Yim, Puteri Rohani Megat Abdul Rahim and Daljeet Singh Sedhu
Authors: Azlina Haron, Nor Asniza Ishak, Siti Zuraida Osman, Mohd Bukhari Mustafa, Govindan a/l Kanapathy, Thilagavathy a/p Sethuramah, Azrie Husainy Mohd Jasri, Asrizam Esam, Nurul Farhana Nasir and Tengku Nurshahrulnizam Osman