Diploma in Public Relations
Diploma in Public Relations
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This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.
Intake: JUNE (KL/PG/PK)
Duration: 2 years
Campus:
KL - Kuala Lumpur Main Campus (R2/0323/4/0073A)(08/28)(MQA/FA10790)
PG - Penang Branch (R2/0323/4/0252A)(09/28)(MQA/FA10816)
PK - Perak Branch (R2/0323/4/0254A)(09/28)(MQA/FA10854)
Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).
Fundamentals of Public Relations
Fundamentals of Integrated Marketing
Fundamentals of Communication Theories
Introduction to Information Technology
Public Oration
Customer Relations
Electronic Media Studies
Introduction to Electronic Publishing
Presentation Tactics for PR
Production and Publication for PR
Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
Public Relations Writing
Introduction to PR Event
Public Opinion and Persuasion
Communication Law
Public and Media Relations
Introduction to Digital PR
Introduction to Research Methods
Entrepreneurship
Electronic Media Writing OR Media Copy Editing
Internship
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Academic English, Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A *is compulsory for students without Credit in Bahasa Malaysia at SPM level. , Professional English, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Estimated Total Fees: RM19,700 (Malaysian Students), RM36,800 (International Students)
The estimated total fees may vary by 10%
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Other scholarship
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Financial Aid
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For Study Loan, click here.
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Public relations
Advertising
Marketing communication
Events management
Media
Hospitality
Customer relations